The Dawn of Self-Service Analytics: Liquify’s Vision

Benn Stancil, cofounder of Mode Analytics, is celebrated for his forward-thinking reflections on the evolution of data analytics. His latest Substack piece casts a critical eye on the touted omnipotence of AI in resolving analytics’ enduring challenges, a sentiment we share. Stancil astutely reminds us that AI, while powerful, is not a solitary force for democratizing data analytics.

This discourse underlines a pivotal truth: data, in its essence, encapsulates the complexity of the world—its processes, people, and biases. Simplifying this complexity for broad accessibility has been the elusive goal of self-service platforms, often settling for solutions far from “good enough.”

Enter Liquify, conceived by Tom Rasku, a veteran with over 30 years in data systems, who envisioned a platform transcending the traditional pitfalls. Liquify embodies a new paradigm, leveraging Snowflake’s cutting-edge cloud computing and data lake technology. It offers a balanced approach where data is not only accessible but also intuitively understandable, making analytics a tool for all, irrespective of their technical prowess.

“Liquify represents a paradigm shift – a fully-governed, lose-nothing approach that centers data around business subjects. This platform, combined with our proprietary graph model, ensures data is not just accessible but consistently meaningful,” Rasku explains.

The historical skepticism that once greeted innovations like Weebly—challenging the status quo by simplifying web design—mirrors the initial doubts cast on transformative data management solutions. Yet, as history shows, these innovations have the potential to democratize complex processes, making them accessible to a wider audience.

Liquify’s mission goes beyond simplifying data exploration; it aims to empower business users to shift from passive observation to active inquiry. By making data interaction conversational, Liquify encourages a more exploratory and innovative approach to leveraging data for insights.

In essence, Liquify isn’t just about accessing data; it’s about redefining the interaction between business users and analytics, paving the way for a future where strategic decision-making is informed by deep, data-driven insights every day.