Unlocking the Power of Data: How Democratization Fuels Collaboration and Inspiration

Data democratization aims to make data accessible to non-specialists without compromising security, and the call to achieve it has captured the attention of the data analytics community for more than a decade. Growing interest in this goal aligns with the surge in “self-service” analytics and stems from widespread recognition of a critical business challenge: the need to adopt data-driven decision-making is often at odds with the considerable unease many employees and business users feel when interacting with data and data software. 

Many organizations have attempted to overcome this by hiring lots of technical leaders or adding additional software solutions.  They’ve tried with lectures, mandatory training, puppet shows, and calls to action.  They know a cultural shift towards embracing data as a collaborative and integral part of business decision-making is needed, but they’re uncertain how to achieve it. 

Demystifying data and promoting a more inclusive approach are definitely helpful, but they haven’t been a magic bullet.  While the Data Analytics community’s conventional wisdom tells us “It’s the culture, not the technology”, the inability of employees to meet expectations using the available software options says differently.  

There’s not much people won’t do to be successful at work.  If their bosses are saying “We want you to use data to make decisions,” most employees want to do just that.  Unfortunately, the tools they are given to engage with data aren’t intuitive or empowering to them. They don’t produce something we at Liquify call “data confidence”; the feeling that understanding data and gaining insights from it is fun and within reach. 

When people try to learn something complex, like how to work with data, it feels difficult to achieve a sense of flow.  They may be motivated to continue because learning to analyze data is an important goal of theirs, but for most employees, working with data isn’t, in and of itself, the most important goal.  Their most important goal may be selling flowers, creating an inviting  produce display, healing patients, or drilling for oil.  If data can help them, wonderful.  But they’ll only engage with it if doing so is intuitive enough not to take them away from their most important professional goals.

If data can help them, wonderful.  But they’ll only engage with it if doing so is intuitive enough not to take them away from their most important professional goals.

Liquify AnalyticsLab™ emerges as a beacon in this landscape, akin to what Intuit has achieved for tax preparation. It is designed to demystify data analysis, encouraging discovery, creation, and collaboration in ways that resonate with every user, regardless of their background or business goals.  

• Through business process integrations, Liquify makes collaboration seamless, enhancing idea feedback and data tracking.  
• Liquify’s  innovative WholeSubject™ Panoramas offer comprehensive, subject-oriented data views, fostering exploration and creative insights. 
• Liquify’s AI guide, “Ivy,” combines a robust, domain-savvy decision-tree structure with both a broad knowledge, and a system-specific LLM, ensuring a supportive, anxiety-free data interaction experience. 

How can Liquify AnalyticsLab™ do all this without saying the word “SQL”?  By standing on the revolutionary foundation provided by our Snowflake-based, metadata-managed, structured data lake, LiquifyReservoir.  Because LiquifyReservoir™ provides an automated foundation that allows real-time access to millions and millions of data points, new expressions can be created, collaboratively refined, shared across the enterprise, and materialized where desirable. Liquify AnalyticsLab™ is ready to make the data-driven business future more than just a dream.  Are you ready to learn more? Contact us today at info@liquifyanalytics.com.